40 Untapped business ideas in Kenya 2022

To start your own business but don’t know what to do, this blog post will give you 40 Untapped business ideas in Kenya 2022

A country with a lot of business potential is Kenya. if you know what you’re doing,

you can make money by taking advantage of all the opportunities that aren’t being used in the market.

Business ideas that haven’t been tried in Kenya 2022.

Untapped business ideas in Kenya

List of 40 Untapped business ideas in Kenya 2022

1. E-Commerce business

According to SEACOM East Africa, Kenya has a 1.5 billion dollar e-commerce market that is mostly untapped.

The industry hasn’t been fully tapped because of a lack of ICT and logistical infrastructure, customers’ reluctance (exacerbated by the rise of cybercrime), low Internet penetration, and low digital literacy.

People are getting more and more connected to the Internet, and Kenya has one of Africa’s largest e-commerce markets because of this.

The best thing to do is to start an e-commerce business. If you already have an offline business that you can easily move online with the help of social media, it’s even better!

2. Mobile game development

Kenya has a lot of room for growth in the mobile game business. Mobile games are the most popular type of app on mobile phones, and they’re easy to make because they’re mostly free to make. It’s easy for anyone who knows how to code to start making apps.

Ads, paid downloads, or micro-transactions inside the app can help the developers make money.

Over 30% of all revenue from digital content comes from mobile games,

and African countries like Kenya have seen a lot of growth in this area.

This means there’s still room for new companies to enter the market. Even though big tech companies

like Google and Facebook are the leaders in virtual reality, don’t forget about smaller companies that are

working on augmented reality (AR) solutions. Mobile game development is a great way for small businesses,

start-ups, and entrepreneurs to build their businesses on the African mobile gaming market.

This is one of the best Untapped business ideas in Kenya in 2022

3. Wearables business

Untapped business ideas in Kenya 2022

IDC, a research and consulting firm, says that the wearables market will grow from $16 billion to $36 billion by 2023.

But the wearables that support mobile payments are just one of many opportunities for businesses that want to use wearables.

Because of how wearables have changed our lives, there are now new businesses based on them. For example,

there are wearable-enabled fitness devices and smartwatches that can make payments, like Apple Pay (formerly Passbook).

Gartner predicts that “wearable spending” on products like bright clothes and jewelry could reach $310 billion by 2020.

This trend isn’t going away any time soon.

This means that wearables are a great option for small businesses that want to get in on the African wearables market.

There has been a lot of growth in the wearables industry in Africa. More people are interested in these products because

they can be used to track their health and do other things, like unlock doors or pay for things at stores without having to use their phones.

4. Subscription business

The subscription business hasn’t yet been tried in Kenya. Even though there is a lot of room for growth in the subscription business,

like clubs and services. This is a list of some of the subscription club ideas that we have for you to look into.

People could sign up for a service that would send them things like clothes or shoes every month.

An online subscription service that provides information on a wide range of topics and teaches people from different professions how to do certain things better.

When parents sign up for monthly subscription boxes for their kids, they can choose from different age groups like newborns,

toddlers, preschoolers, and so on. When you have to figure out what to buy each month, this saves a lot of time.

You can choose from a lot of businesses that charge you a fee each month. Each month, the public can order wine and beer,

as well as natural products like makeup kits. They can also order pet accessories, and they can do this every time they want.

Find a market that hasn’t been explored yet, and start your own business with recurring payments so

that you can make money every time you do something.

Best of all, it meets many needs with just one thing.

5. Sale of vegetarian and vegan products

There are still a lot of small business ideas that haven’t been used in Kenya in 2022. This is another one.

There has been a rise in people who want to eat a healthy diet. Vegetarian and vegan food sales have also risen.

You can’t go wrong with the food business in Kenya because people always need to eat.

The sale of vegetarian and vegan products rules don’t apply to you. You can sell any products that meet these rules.

6. Sale of natural and handmade cosmetics

There is a certain kind of awareness in Kenya and around the world about taking care of the environment.

The business of making natural and handmade cosmetics could be a good fit for you here.

There are already a lot of businesses in this field, and the trend is getting bigger and bigger.

This is still an untapped business idea in Kenya, but it will soon be found out about.

7. Real estate business

In Kenya, there is still a lot of room for growth in the real estate business, especially in the affordable housing market.

Many Kenyans want to buy homes, but they don’t have a lot of money.

Real estate agents, on the other hand, paid too much attention to the upper and middle class, leaving a whole group of people out of the picture.

Office rental is also a good business to start.

This is another great Untapped business ideas in Kenya in 2022

8. IT Services in Kenya

IT Services in Kenya

There are a lot of people who think that Kenya is the tech capital of Africa and the Silicon Savanna.

A lot of people in Kenya want IT service providers because they always want to try new things.

This means that in the future, there will be more chances for people to start businesses in the field of IT.

Also, most Kenyans have smartphones, so making apps for them would open up a lot of new business opportunities.

It’s easier than ever to start because of the help from the government.

It is cheaper for businesses to use IT services in Kenya, which means they can afford them more.

9. Food delivery business

Food delivery business in kenya

In the past, I said that you can never go wrong with the food business.

Food delivery is still a new business in Kenya, but if you know how to market your business, you can start a successful one.

There are a lot of ways food can be delivered to people, and they all mean different things.

Still, it’s mostly about getting food from one place to another without the customer having to talk to the person who sells it.

FoodPanda, UberEats, and Jumia Food Service are some of the most popular food delivery services in Kenya.

These services allow restaurants and people who cater for events to register on their platform and list the menus and foods they serve.

These websites connect people who want to eat out with nearby restaurants that can do so for a reasonable price, depending

on where the customer is and where the food is (e.g., fresh produce).

10. Car rental service

There are now services like Uber and bolt that make it hard for people to rent cars. You’re wrong.

Car rental services are different for people who are on vacation. Car rental is still a new business in Kenya,

but more and more people are using car rental services on their trips around the world.

If you do this, you will become one of the best providers in this field.

To save money on owning a car, you can rent your cars out to other drivers who need them when

they’re not driving or who don’t want to pay a lot of money for insurance premiums, fuel costs,

and parking fees at airports. There are a few companies that let customers book cars online,

and there are a few that require customers to call or email to set up an appointment.

11. Urban Logistics Business

Urban logistics is a business where you deliver goods and items in a big city. It is not like traditional logistics,

which focuses on moving things from one place to another.

It’s a great business that doesn’t require a lot of money, and you can start quickly by using your car with a few helpers.

In the last few years, more and more people have been doing this kind of business.

12. Solar Energy Business

Another great business idea in Kenya that hasn’t been used yet is to invest in solar power.

This is a rapidly growing field, and you can take advantage of it by selling solar panels, batteries,

and other materials that people need to put them in their homes.

You might need a lot of money to get started with this business, but as soon as you have the right equipment

(which will depreciate over time), your business is set for success.

Kenya and Kenyans can do very well in this business if the law is set up the right way.

13. Cybersecurity & Data storage

With the rise of technology, more and more people are now using the internet and computers.

As more people need to store data, most businesses can’t keep up with the amount of space they need.

Data is said to be the new oil, and it’s a lot more important. Oil companies have taken advantage of that

fact by going into storage after they were first involved in exploration.

You can do the same and make a lot of money, too.

If you can help businesses store their data in a safe way, this is a great business idea.

It doesn’t require a lot of money to start, and it can be easily run from anywhere in the world.

Your security system will tell you how much money you can start with.

This is a great Untapped business ideas in Kenya 2022

14. Transaction Services Business

Most people now pay for goods and services by making them online. This has led to a rise in businesses that help people with transactions.

PayPal, Mpesa, and other big companies in this business make it easy for you to start making money.

All you have to do is sign up with one of these companies and start making money for almost every transaction your clients make.

This type of business is great for people who want to make extra money outside of their regular jobs.

15. Esports & Gaming

Esports is becoming a business idea, and it’s going to stay that way. T

his industry is all about professional video game competitions, and it has a lot of fans all over the world.

There are many ways to start a business like this in Kenya.

You can start by setting up your own game team and preparing for local tournaments.

You can then win money through these competitions, which you and your team will share.

When it comes to medicine, telemedicine is a good

Telemedicine is another great business idea in Kenya.

This industry lets people get medical advice by talking to doctors who aren’t always in the same place as them.

Also, this kind of service doesn’t require a lot of money and can be run anywhere in the country very well.

17. Virtual education

Using the internet to teach people is a new business idea in Kenya. With the rise of technology,

more people now have high-speed internet and other computer devices they can use to learn.

If you sell educational materials and equipment (like tablets), or if you hire teachers who can give

live lessons over the internet, this is a great way for you to make money.

18. Online media business

Many people spend a lot of their free time on websites like YouTube, One Africa TV, and so on.

They watch videos and other content from these websites.

This gives you a chance to build your platform and become more popular by posting videos that people will find interesting.

You can do this by posting videos that people will find interesting.

You can then start making money by putting ads on your videos or charging subscribers a small fee for access to special content.

This is another outstanding Untapped business ideas in Kenya you can start in 2022.

19. Digital Marketing Services

Digital Marketing Services

Another great business idea in Kenya that hasn’t been used yet is Digital Marketing Services.

In the last few years, more and more people have been using the internet to market their business.

In this field, you will be working with other people to help them sell their businesses through different digital marketing channels.

This is a business that you can start right from your house. You can start it quickly.

So, in order to be successful, you need to be up to date on the latest digital marketing practices and trends,

which might require you to go to some seminars or workshops.

20. Business consulting services

Most people make a lot of mistakes when they start their own business. These mistakes waste their time and money.

A business consultant can help these people figure out where they might be failing and give them ideas for how to fix the problem quickly.

This kind of service gives you the chance to be your own boss and set your own prices.

You can start this business at home, too.

However, you will need to know the current business practices and trends very well to be able to do this.

21. Blogging

22. Online travel agency

23. Online selling

24. Online tutorial

25. Vlogging

26. Bakery

27. Mushroom farming

28. Vending machines for fruits

29. Car washing

30. Laundry service

31. Catering

32. Coffee shop

33. Samosa

34. Pancake and chapatti

35. Yogurt and ice cream

36. Wrap up

37. Stationery Shop

38. Fruit Stand

39. Printing press

40. Appliance repair shop


Kenya has been shining in the global business limelight and has grown spectacularly with the different and huge companies coming in and investing in the place.

Business titans such as Cova Cola, IBM, and Google have already invested in Kenya.

It is no wonder if you take a risk and persevere enough, your business ventures will all be worthwhile!