Full Guide to Start Mailchimp Affiliate Program

Get down to business and grow sales.

With the Mailchimp affiliate program yet a simple marketing tool, you can engage your clients and grow your business.

Although our Terms of Service prohibit affiliate marketing as a whole, affiliate links are generally acceptable in Mailchimp campaigns. We appreciate that the distinction isn’t quite evident, so we’re delighted to explain further.

Reach the right people

Put your people at the center of your marketing with tools that help you learn more about your target audience and determine who you should be speaking to.

Put your target market at the center of your marketing strategy.

Our Marketing CRM technologies assist you in transforming audience data into insights that guide your campaigns and improve performance.

Let’s get started on growing your audience.

We can begin to provide you with useful information about your audience just by entering all of your contact data into Mailchimp. We’ll assist you in finding new ways to communicate with fans of your brand as well as new ways to reach out to those who are likely to become fans.

You may always log up and play around with our design tools even if you don’t have any connections to market yet. We strongly advise it.

Getting Started with Your Audience

An up-to-date audience of contacts, including important data like who has interacted with your online store and when they subscribed to your emails, is the foundation of great marketing. Mailchimp affiliate program provides powerful and adaptable tools to help you manage your data and create targeted campaigns.

In this article, we’ll go over the fundamentals about your audience, such as what you should know before you start importing contacts into Mailchimp.

Consider the following

The ways you can utilize the Mailchimp affiliate program are influenced by how you build and manage your audience. You can segment contacts based on various parameters and distribute specific material to target groups with the correct data and organization. Consider your marketing objectives, who your connections are, and what information is pertinent to them.

Consider the following scenario

Do you have customers who are only interested in particular types of merchandise, services, or events during certain seasons, bargain hunters, or customers who are only interested in certain merchandise, services, or events?

  • Do you need to distribute different content to various donors, sponsors, members, or other patrons?
  • Is it important whether your contacts are local, national, or international?
  • Do you sell items or services online and need customers to sign up for email marketing as part of the transaction?
  • What other factors have an impact on your target audience?

Contacts of many kinds

Your Mailchimp audience is intended to assist you in gathering and managing subscribed, non-subscribed, and unsubscribed contacts.

  • For each, below are some definitions
  • Contacts who have opted-in
  • Someone who has agreed to receive your email marketing messages after opting-in
  • Contact that has not been subscribed to
  • Someone who previously agreed to receive your email marketing messages but is no longer receiving them
  • Contact that has not been subscribed to
  • Someone who has visited your online store but has not signed up for your email marketing efforts
  • Make a target audience

When you create a Mailchimp account, we’ll ask for some information to comply with anti-spam regulations and to assist you in tracking performance. This information will be used to get your audience started. All that’s left to do now is add or gather some contacts.

To sync your contacts, you can add them one by one, upload them from a file, copy and paste them from a spreadsheet, or use an integration. Users cannot send to purchased, rented, or third-party lists, so double-check our audience requirements before getting started.

Here are some resources to assist you

  • Create an Audience with a Single Subscriber
  • Sync using WooCommerce, Magento, or BigCommerce connectors.
  • Mailchimp Contacts Import
  • Create signup forms

Each Mailchimp audience has a signup form that you can personalize and post on Facebook, your website or blog, or even a mobile app. In addition, you can choose from a variety of field options in Mailchimp, so you can ask for the necessary information from subscribers.

Interest groups can be created for your signup form and audience by users with Manager rights or higher. You can assign interest groups to your contacts or let them choose them, and they can be shown or hidden on your forms.

As people sign up, unsubscribe, and update their profiles, your audience will expand and alter. To encourage subscribed contacts to keep their information and interests up to date, we recommend including an Update Profile link in the footer of your campaigns.

Segment your target market

Signup form data, tags, group preferences, and other information collected by Mailchimp, such as campaign activity and location, can all be used to segment your audience.

If you connect your Mailchimp account to an e-commerce platform, you’ll be able to segment based on purchase behavior.

You can save any segment for later use, and the segmenting tool supports up to five criteria.

Find out who your target market is

Understanding your audience’s makeup and behavior will assist you better grasping what your contacts want and don’t want. Both your Audience Overview and Stats pages will provide you with useful information.

Dashboard for the audience

Your audience dashboard provides you with actionable information at a glance to help you understand more about your contacts and how to communicate with them. Recent growth trends, top tags, top locations, and a breakdown of email marketing engagement are all included in this report. More information on the audience dashboard may be found here.

More specific information about your email marketing can be found in the Stats summary. For example, view open and click rates, compare the performance of your previous 30 email campaigns, or check how the number of subscribed contacts has evolved.

Mailchimp Affiliate Program
Mailchimp Affiliate Program

How to Use the Form Builder

An audience of contacts who want to hear from you and participate in your business is the foundation of a smart email marketing strategy. If you don’t have many contacts, Mailchimp can assist you in creating a signup form to expand your list.

To get started, design your Mailchimp signup form and response emails using the Form Builder. After that, you’ll be able to distribute your form throughout all of your internet platforms and watch your audience develop.

Concerning the form builder

From your audience dashboard, you may access the Form Builder, a Mailchimp product. It will be used to create, Design, translate, and share your signup form.

Other emails and messages that are part of the signup process, such as the confirmation thank you page and the Final Welcome Email can also be edited using the Form Builder. These forms and emails walk potential customers, clients, and friends through becoming active subscribers.

What is the best way to use the form builder?

Build it, Design it, and Translate it are the three primary sections of the Form Builder, which you’ll use to design all of your forms, signup response emails, and other landing sites. Here’s a quick rundown of how everything works.

The tab “Build It.”

The Build it tabs is where you’ll give your signup form and response emails structure and text. Add or remove audience fields and adjust field settings using the Build it tab of the Form Builder.

The Design It Tab

You can change the design of its page style, color, font, and graphics of your signup form and response emails. You can also change the page and body layouts of your signup form and response emails from this page.

All of your other pages and response emails will inherit any design changes you make here, such as changing the background color or font. This helps to maintain brand consistency across all of the pages your subscribers will see, as well as saving you time.

The tab for translating it

The Translate it tab is where you may alter default text or translate your signup form and response emails. Mailchimp supports more than 50 languages.

You can still use this option to change the default text on form buttons and error messages if you need to translate anything.

You may distribute your signup form across all of your internet platforms once you’ve finished designing it. Simply copy the URL of your Signup Form from the Form Builder and distribute it wherever you wish!

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you can edit with the form builder

The editable items in the Forms and answer emails drop-down menu are divided into four categories: Subscribe, Unsubscribe, Update Profile, and Other Bits.

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The Subscribe section displays items that you can customize as part of the subscription process for your audience. Depending on the opt-in technique you utilize with your audience, the elements in this section will vary. For example, you’ll see the signup thank you page and opt-in confirmation email, which you can also modify if you utilize double opt-in, which requires contacts to validate their email address.

  • Sign-up sheet

The most simple form for your audience to sign up for.

  • Signup form with notifications

Error messages for your signup form may be customized and displayed if individuals enter data wrong.

  • confirmation of reCAPTCHA

The reCAPTCHA page shows after someone fills out your signup form with their information.

  • Thank you page for confirmation

A thank-you page for new subscribers, as well as confirmation of your audience address and default information.

  • A last email of welcome

This is an optional email that you can send to your new subscribers to welcome them.


The items in this section show you what your contacts will see when they unsubscribe from your email marketing.

Some parts of your signup forms and response emails are linked to audience information and can’t be edited in the Form Builder. To edit your audience name, go to your audience defaults. To update the website, physical address, or permission reminder for your audience, you’ll need to update Required Footer Content in your audience settings.

  • Unsubscribe form

If someone clicks an unsubscribe link in your campaign archive, we’ll prompt them to enter and submit their email address to this form.

  • Unsubscribe success page

A webpage that confirms a successful unsubscribe.

  • Goodbye email

An optional confirmation you can use to say goodbye to unsubscribers.

Update Profile

When contacts wish to update their profile information, such as their email address, group preferences, or audience information, the items in the Update Profile section show you what they will see.

  • Email to edit your profile

Subscribers who filled out the update profile form received a confirmation email.

  • An email was sent to update your profile

A static webpage that validates that Mailchimp issued the profile update email.

  • Complete the profile form

Your subscribers can use this form to change their information. The *|UPDATE PROFILE|* merge tag can be used to link them in campaigns. If you make a preferences center available to your audience, it will take the place of the update profile form, and you won’t be able to alter it from here.

  • Example of a profile update form

Contacts will be presented with a form when attempting to edit their profile via a test campaign or archive page.

  • Add a thank you page to your profile

A screen that certifies that your profile has been successfully updated.

Other bits

This section provides a variety of forms and websites related to your target audience.

  • Form to send to a friend

When subscribers click a Forward to a Friend link in your campaign, they will see a form.

  • Concerning your list

A static audience information page with your audience’s information and a permission reminder. The |ABOUT LIST| merge tag can be used to link them in campaigns.

  • Archive of past campaigns

A shareable archive page with links to the last 20 campaigns you’ve sent to your audience.

  • The landing page for the survey

When subscribers vote in a survey you’ve generated with the survey merge tag, they’ll view the landing page.

  • Landing Page for Automation

Subscribers who opt-in or out of an automation series using join or leave automation merge tags are shown on this page.